By the Numbers
Course in Texas
Decision Makers Hosted
Deals Closed in 30 Days Following Event
The Event
With Covid-19 eliminating the touch points provided through NRG Energy’s national NFL & NBA sponsorship portfolio, the company was looking to develop a safe, yet intimate, experience to grow its most valued relationships. Enter Best.Day.Ever., who through careful planning to ensure all safety and liability measures were met, collaborated with NRG’s marquee NFL partner, the Houston Texans, to deliver an invitational tournament that replaced the lost customer touchpoints.
The day was set at the number one ranked golf course in Texas, Bluejack National, with a field capped at 50 of NRG’s top customers. With entries limited and in demand, Best.Day.Ever. was able to prioritize the accounts for which this engagement would drive the most business development. Travel, lodging, gifts, food, beverage, competition, prizes, and celebrity appearances all brought together in seamless fashion for an unforgettable day and night.