ways to improve customer engagement Archives - Page 6 of 9

Creating Wins | Part One: The Inviter

A win-win mentality does not mean for self, it is creating wins for others “It is amazing what you can accomplish if you do not care who gets the credit.” A quote from former President Harry S. Truman, this rings true for many professions and walks of life. For those in the world of professional [...]

SGN – Sports Edition | July 1st, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through Summer is officially here, and as your favorite outdoor restaurants, shopping centers, and most importantly, barber shops & hair salons open their doors, SGN will (still) be here to highlight the [...]

More than ever, outsourcing is a must

Global pandemic, civil unrest, live sports returning remotely, corporate sports hospitality owners should turn to the experts Last Friday, my fiancé and I had to take our cat, Lola, to the vet. What should have been a routine, in-and-out diagnosis turned into a miserable experience. It took four attempts to secure an actual appointment time... and then, somehow, “lost in the system.” Twice I was told [...]

Some Good News – Sports Edition | June 18th, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through With a continued focus on activism in sports, we kick this week’s SGN from across the pond, where the English Premier League returned to play yesterday after a 100-day hiatus. Headlined [...]

Hey Brands! You Hold All The Cards

These uncertain times have enacted a fundamental shift in leverage at the negotiating table between property and corporation The NFL marches on. 22 NBA teams will resume play in Orlando Florida. The NHL has plans for 24 teams to take the ice in two locations – likely Las Vegas and one other. The MLB remains [...]

The Need for Human Capital

When they return, sports leagues will overlap more than ever, and corporate sponsors will need the right people in place to yield results “The moment you give up is the moment you let someone else win.” The above quote stems from one of the fiercest competitors any sport has ever seen, the late Kobe Bryant, [...]

Some Good News – Sports Edition | June 11th, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through With summer around the corner, more states are re-opening and talks of professional sports resuming are finally coming to fruition. In this week’s edition of SGN – Sports, updates are a [...]

The Big Push – Navigating a World of Invite Fatigue | Part 3

When they return, sports leagues will overlap more than ever, and corporate sponsors will face the challenge of placing all their tickets Marie Forleo, famed American entrepreneur, once said “Show up in every single moment like you’re meant to be there.” As someone who manages corporate hospitality assets and event activation, this hits home. We’ve all experienced an event [...]

Some Good News – Athlete Activism Edition | 6.3.20

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through It’s difficult to publish a blog titled “Some Good News” when, quite frankly, our country is experiencing the antithesis of those feelings. So, we are taking a break from the regularly [...]

The Big Push – Navigating a World of Invite Fatigue | Part 2 Allocation Strategy

When they return, sports leagues will overlap more than ever, and corporate sponsors will face the challenge of placing all their tickets Hello and welcome to part two of our mini-series, The Big Push, as we explore the best ways to avoid invite fatigue. If you’re like me, and most of the world today, your [...]