customer engagement Archives - Page 6 of 10

Gamification in the B2C World

How Mattress Mack is using the sports gambling industry to hedge his bets and gamify the mattress buying experience for customers The Super Bowl is less than 48 hours away and big bets are starting to roll in. One of the most unique wagers this week was placed on Wednesday by Jim ‘Mattress Mack’ McIngvale [...]

Evaluating the B2B Shift to Virtual Hospitality

A compilation of how “going virtual” has affected marketing and hospitality in B2B businesses Forrester’s Sirius Decisions Summit, Microsoft’s Build Conference, & Adobe Summit. What do these three events have in common? They are some of the larger in-person events that COVID-19 forced to make the switch to virtual. Even with this unexpected change, many [...]

The Virtual Event Data Jargon Dictionary

A compilation of common “definitions” for event data One of the hardest components of traditional events is deciding pre-event which data you’d like to capture and analyze. Event virtualization makes this easy with the fluidity and granularity of the data available. Many virtual event platforms provide actionable data to help enable your actions in real [...]

Top Tips on Two-Way Engagement During Your Virtual Event

A compilation of the best ways to create engagement in your events Today we take our discussion from listing the key ingredients of successful small and large virtual events to dissecting a key ingredient for either – two-way engagement tactics. If we piqued your interest with our most recent two-part blog series –Read on below [...]

Top Tips for Hosting a Successful Small-Scaled Virtual Event: Part Two

A compilation of the best ways to execute an effective online event Welcome back to our two-part series, Top Tips for Hosting Virtual Events, where we explore the best strategies and tools for hosting a successful virtual event. This is a follow up to part one, where we discussed best practices for large-scaled virtual events. [...]

Top Tips for Hosting a Successful Scaled Virtual Event: Part One

A compilation of the best ways to execute an effective online event The time to go virtual is now. Companies are being tasked with learning new ways to engage with their clients. Because of this, businesses have turned their attention to creating successful and engaging virtual experiences. If done correctly, these events can be equally [...]

Most Innovative Fan Engagements from the NBA’s Bubble

Our favorite fan experiences during the NBA’s COVID-safe restart in Orlando If you’re a fan of the NBA, March 11th, 2020 will likely be a day that you will never forget, the day the NBA suspended their regular season. Four months later, fans sat idle with pipe dreams of a season restart and doubtful of [...]

Establishing Long-Lasting Client Relationships

How Favors & Reciprocity Help Businesses Maintain Lifelong Partnerships Building and maintaining strong business relationships has never been more important than today. Low barriers to entry has flooded the market with competition, driving pressure to remain relevant to consumers and prospects. In this week’s blog we’re going to look at how favors help a company [...]

A Guide to Client Engagement During COVID-19

A deeper insight on how to engage your audience when in-person isn’t an option As working from home becomes a more permanent solution for most companies, the question most are asking is, “How can we keep our clients happy while not having the ability to interact with them in person?” A crucial business touchpoint, but [...]

Past, Present, & Future: How Technology Has Changed Fan Engagement

An inside look at how technology has transformed fan engagement, and what it means for future customer and employee touchpoints A common theme of our weekly blog posts is that we at Best.Day.Ever. deeply value fan engagement. Another theme is our understanding of how technology plays a key role in successful engagement. Take a second [...]