customer engagement strategy Archives - Page 3 of 9

The Post-Event

Events are a 3 step process — don't forget to finish Any corporate event, meeting, or presentation that is developed to deliver against organizational expectations will fall flat if post-interaction action items are not executed. At Best.Day.Ever. we pride ourselves on our before – during – after event approach, knowing full well that the “after” [...]

Inside The Ropes: Dallas Cowboys Game

An inside look at the day of a Best.Day.Ever. host with the Dallas Cowboys at AT&T Stadium Dallas Cowboys, America’s Team. With COVID-19 restrictions starting to ease, fans are returning to their seats at AT&T Stadium and the energy of an NFL game day is back! If you haven’t been, AT&T Stadium and its home [...]

Gamify Your Events

A look at some of the offerings Best.Day.Ever. brings to premium luxury suites to reward top customers and convert new business With training camps starting up soon, the NFL season is right around the corner. Most teams have publicly declared their intentions to host stadium crowds at full-capacity. Businesses everywhere at chomping at the bit for [...]

How Many NBA Fans Are In Attendance?

A quick reference guide to the NBA playoffs and in-person attendance While the NBA regular season was shortened by 10 games, the playoffs actually expanded to include a concept introduced in last year’s bubble: the play-in tournament. With the NBA Play-in Tournament, a total of 18 teams had post-season games added to their schedule. Perhaps somewhat [...]

Privacy With Virtual Events

A go-to resource for you to consider when crafting your next virtual conference or customer event For a long time, data has been the gasoline to make the traditional marketing vehicle move. In recent years, experiential and event marketing has stepped into the big data arena and greatly enhanced their ability to collect and analyze [...]

The Need Pyramid

Harvard Business Review recently released the below graphic to illustrate how products and services deliver fundamental values across the four pillars of need: Social Impact; Life Changing; Emotional; and Functional. It brings the viewer to a conclusion that the more elements provided, the greater customer loyalty a business can inspire which ultimately leads to sustained [...]

Defining Hybrid Events

Ask someone to define the word “HYBRID” and you will likely get a range of results. A car running on gas and batteries? A mixture of animals or plants? Two elements coming together to form a mixture? All are correct, but what about in the events world? A hybrid event is any customer, prospect, or key stakeholder touchpoint [...]

How the PGA TOUR is Driving Digital Engagement

Every Best.Day.Ever. team member chomps at the bit to increase their sports and entertainment expertise. I recently had the opportunity to sit in on a webinar from Front Office Sports, “How the PGA TOUR Drives Digital Engagement,” which offered a perfect opportunity to gain valuable insight from top leaders within the industry. With guests Scott [...]

March Madness: Fan Engagement and Connectivity

The cancelation of last year's March Madness was a devastating blow to every entity involved in the tournament. Prior to the pandemic derailing plans for the timeless college basketball classic, the content and digital development teams had worked tirelessly to complete the entire re-design of the March Madness Live app to reinvigorate fan engagement. However, [...]

The Changing Value of Sponsorship: Recap

2021 Global Sports Marketing Trends The uncertainty that has come with the pandemic has altered how rights holders sell sponsorships and activate those partnerships. Technological advancements are now driving changes in how consumers work, travel, and socialize. In today’s blog, we’ll be recapping a report done by Nielsen Sports, “The Changing Value of Sponsorship” with [...]