Tag: customer engagement blog

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through Last week we introduced our inaugural Best.Day.Ever.Some Good News – Sports Edition, piggy-backing off the legendary John Krasinski, who continues to inspire with his “Some Good News” YouTube channel. Taking a [...]

Live sporting events will eventually return, but will Coronavirus fears ever subside? Sports fans want one thing during these uncertain times... SPORTS. It’s inevitable. Sports will return. They have to. But fans will be overly cautious of attending any games. They will only become fans again when their safety is assured. Imagine something for a [...]

How the Psychology of Connection Explains the Value of Hospitality Enough about our long-lost love of sports and entertainment.  It is not gone forever, just taking a nap while the world pushes forward, head down slugging through a global pandemic known as the Coronavrus or COVID-19. However, because most of the world is practicing social [...]

When to use your company-owned sports and entertainment tickets for your own employees Ahh yes, the oil to the machinery.  While certain things like buildings, equipment, and even IP show themselves as assets on a balance sheet – we continue to need highly trained human labor to make those things hum.   Like everything in business, there is a cost benefit analysis [...]

How to use your corporate events and hospitality to effectively impact the lower half of your organization’s income statement So far in this series, we have discussed a lot of strategies around rallying the troops to accomplish revenue-focused goals.  Part one maintained that you need to proactively strategize and define these goals by involving the important stakeholders from [...]

When, where, and why you should be looking to convert prospects into long-term customers through event tickets Typically, before entering a purchase decision, the economic buyer of a deal is persuaded by virtue of the “brochure approach”.   You know... the piece of marketing material that shows two people shaking hands, big smiles on their faces, revealing how all [...]

When, where, and why you should be looking to deliver incremental value through events with your current customers CASH IS KING...  Ahh yes, one of the oldest business mantras in the game is still very true today – and for good reason.  For the point of going into business it to generate profit.  Anything else is, well... a not-for-profit.    Those [...]

Why implementing a strategy for event tickets is as important as tracking the results of ticket usage Don’t put the cart before the horse…  why?  Because without some horsepower your cart will not go anywhere!  No matter where you are trying to “go” with any initiative, it is important to proactively set goals and develop a strategic plan.  All [...]

When, where, and how to should you apply strategy around your company’s hospitality events? Welcome to the five-part series on How to Generate ROI on Company-Owned Sports and Entertainment Event Tickets.    By and large companies purchase event tickets to accomplish some set of goals.  Some companies are better at defining these goals than others -- and [...]