customer engagement blog Archives - Page 6 of 9

Are Professional Sports Benefiting From Video Games?

How leagues and players' unions are utilizing relationships with video game developers to penetrate new markets It’s no secret that sports have changed drastically during the coronavirus pandemic. As noted in last week’s blog post, leagues are getting creative in their fan engagement with the return of live sports. Today we’ll be exploring the both [...]

Fan Engagement in a Social Distancing World

How teams and leagues are using virtual fan engagement to add value for their partners and augment the fan experience The return of live sports is finally here! Now that sports leagues are beginning to resume play, what does this mean for their fans? Today we are taking a look at what some leagues have [...]

Intimate vs. Scale with Virtual Events

How and to Choose the Right Virtual Events to Maximize Engagement and Generate Returns In today’s modern society, advancements in technology have revolutionized old practices when it comes to customer engagement. Even before the global pandemic forced Corporate America to trade the conference room for the couch, one would be remiss in not noticing the [...]

Creating Wins | Part Two: The Invitee

A win-win mentality does not mean for self, it is creating wins for others Last week, we introduced a new series, Creating Wins, with a focus on the different layers of who a hospitality manager needs to create wins for. Part one focused on The Inviter, who wants to host their customer or key counter-party at a hospitality event. Part [...]

Creating Wins | Part One: The Inviter

A win-win mentality does not mean for self, it is creating wins for others “It is amazing what you can accomplish if you do not care who gets the credit.” A quote from former President Harry S. Truman, this rings true for many professions and walks of life. For those in the world of professional [...]

SGN – Sports Edition | July 1st, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through Summer is officially here, and as your favorite outdoor restaurants, shopping centers, and most importantly, barber shops & hair salons open their doors, SGN will (still) be here to highlight the [...]

More than ever, outsourcing is a must

Global pandemic, civil unrest, live sports returning remotely, corporate sports hospitality owners should turn to the experts Last Friday, my fiancé and I had to take our cat, Lola, to the vet. What should have been a routine, in-and-out diagnosis turned into a miserable experience. It took four attempts to secure an actual appointment time... and then, somehow, “lost in the system.” Twice I was told [...]

Some Good News – Sports Edition | June 18th, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through With a continued focus on activism in sports, we kick this week’s SGN from across the pond, where the English Premier League returned to play yesterday after a 100-day hiatus. Headlined [...]

Hey Brands! You Hold All The Cards

These uncertain times have enacted a fundamental shift in leverage at the negotiating table between property and corporation The NFL marches on. 22 NBA teams will resume play in Orlando Florida. The NHL has plans for 24 teams to take the ice in two locations – likely Las Vegas and one other. The MLB remains [...]

The Need for Human Capital

When they return, sports leagues will overlap more than ever, and corporate sponsors will need the right people in place to yield results “The moment you give up is the moment you let someone else win.” The above quote stems from one of the fiercest competitors any sport has ever seen, the late Kobe Bryant, [...]