customer engagement blog Archives - Page 4 of 9

The Need Pyramid

Harvard Business Review recently released the below graphic to illustrate how products and services deliver fundamental values across the four pillars of need: Social Impact; Life Changing; Emotional; and Functional. It brings the viewer to a conclusion that the more elements provided, the greater customer loyalty a business can inspire which ultimately leads to sustained [...]

Defining Hybrid Events

Ask someone to define the word “HYBRID” and you will likely get a range of results. A car running on gas and batteries? A mixture of animals or plants? Two elements coming together to form a mixture? All are correct, but what about in the events world? A hybrid event is any customer, prospect, or key stakeholder touchpoint [...]

How the PGA TOUR is Driving Digital Engagement

Every Best.Day.Ever. team member chomps at the bit to increase their sports and entertainment expertise. I recently had the opportunity to sit in on a webinar from Front Office Sports, “How the PGA TOUR Drives Digital Engagement,” which offered a perfect opportunity to gain valuable insight from top leaders within the industry. With guests Scott [...]

March Madness: Fan Engagement and Connectivity

The cancelation of last year's March Madness was a devastating blow to every entity involved in the tournament. Prior to the pandemic derailing plans for the timeless college basketball classic, the content and digital development teams had worked tirelessly to complete the entire re-design of the March Madness Live app to reinvigorate fan engagement. However, [...]

The Changing Value of Sponsorship: Recap

2021 Global Sports Marketing Trends The uncertainty that has come with the pandemic has altered how rights holders sell sponsorships and activate those partnerships. Technological advancements are now driving changes in how consumers work, travel, and socialize. In today’s blog, we’ll be recapping a report done by Nielsen Sports, “The Changing Value of Sponsorship” with [...]

NFL & Mobile Gaming

How the NFL is targeting mobile gaming & esports with Skillz partnership The NFL has launched their latest endeavor, a partnership with the mobile gaming platform Skillz. The goal in mind? To create a “future mobile esport” by hosting a global game developer challenge. Through a crowdsourcing initiative, developers will get the chance to create [...]

OnZoom: The Marketplace for Immersive Experiences

How Zoom has taken advantage of the growing virtual world Take a music lesson, tour charming cities all over the world, create delectable meals with a professional chef, and more at OnZoom. 👩‍💻 Sign up for an event today! https://t.co/Yazwpg0aBh — Zoom (@zoom_us) February 21, 2021 An extension of Zoom’s current communications platform – OnZoom [...]

Events Industry Report

Reopening Updates, Restrictions, and Creative Safety Measures We’ve said it before, and we’ll repeat it: the only constant is change, and it’s no secret that COVID-19 has changed our world. With that in mind, it’s hard to keep up with what’s allowed and not allowed during this pandemic. We’re here today to share some developments [...]

Gamification in the B2C World

How Mattress Mack is using the sports gambling industry to hedge his bets and gamify the mattress buying experience for customers The Super Bowl is less than 48 hours away and big bets are starting to roll in. One of the most unique wagers this week was placed on Wednesday by Jim ‘Mattress Mack’ McIngvale [...]

Evaluating the B2B Shift to Virtual Hospitality

A compilation of how “going virtual” has affected marketing and hospitality in B2B businesses Forrester’s Sirius Decisions Summit, Microsoft’s Build Conference, & Adobe Summit. What do these three events have in common? They are some of the larger in-person events that COVID-19 forced to make the switch to virtual. Even with this unexpected change, many [...]