Gamification in the B2C World
How Mattress Mack is using the sports gambling industry to hedge his bets and gamify the mattress buying experience for customers
The Super Bowl is less than 48 hours away and big bets are starting to roll in. One of the most unique wagers this week was placed on Wednesday by Jim ‘Mattress Mack’ McIngvale — that’s right, he’s at it again!
For those unfamiliar with ‘Mattress Mack’, he’s a Houston-based furniture store owner who has built a following by placing outrageous sports bets. In 2019, he gambled around $13 million on the Astros to beat the Nationals in the World Series. Last year’s Super Bowl saw him place a bet of $1 million on the 49ers over the Chiefs.
The Man. The Myth. The Legend.
Houston-based furniture chain owner Jim McIngvale, otherwise known as “Mattress Mack,” has wagered $3.46 million on the Tampa Bay Buccaneers +3.5 for #SuperBowl.
The bet would have a total payout of about $6.18 million. 💰
— Front Office Sports (@FOS) February 4, 2021
McIngvale’s bet this year is currently the largest Super Bowl wager so far —a whopping $3.46 million on underdogs Tampa Bay Buccaneers to cover. For you sports betting novices out there — this means that if Tampa Bay beats the Chiefs or loses by less than 4 points, Mattress Mack will win his bet.
“Mattress Mack” has bet $5 million on the Astros to win the World Series. It will net him $11 million if they win. If he wants to fully cover his furniture liability ($16M), he’ll need to bet $2,275,000 at the same odds. We picked his brain yesterday https://t.co/p6jBsxYSLx
— Darren Rovell (@darrenrovell) October 2, 2019
His 0-2 record so far would keep a normal individual from coming back a third time, but perhaps there’s more than meets the eye. Mack is hedging these seven-figure wagers with massive promotions at each of his Gallery Furniture locations.
This year, if the Bucs win, any Gallery Furniture customers who spend $3,000 or more on a new mattress will get a refund.
What is Mattress Mack doing? He is utilizing the power of sport to differentiate his otherwise commodity product. Follow the consumer’s mindset, if you’re willing to spend $3,000 on a new mattress, chances are you are in the market for a new mattress. Mack should be applauded for his forward-thinking promotions that introduce gamification into a consumer’s purchasing habits.
Bravo Mack, the folks at Best.Day.Ever. team is rooting for you.