The Need for Human Capital
When they return, sports leagues will overlap more than ever, and corporate sponsors will need the right people in place to yield results
“The moment you give up is the moment you let someone else win.”
The above quote stems from one of the fiercest competitors any sport has ever seen, the late Kobe Bryant, whose life story can be summed up in one principle: work ethic. He knew that to get where he wanted to be, just setting a goal was not enough. He needed to be tenacious with the time he put into perfecting his craft.
No matter your craft, Kobe’s mantras can be applied to help you achieve your goals. If you are in the sports sponsorship and hospitality industry, think about the countless hours spent diving into strategies and then executing initiatives that ultimately optimize your sports assets to reach business objectives. Best.Day.Ever. Is considered a software and service solution. We marry the two together because (and as we’ve said before) software alone just is not enough. The following expands upon that thought and dives into how placing and growing the right people with the right practices to lead your corporate sports assets will yield the results you strive for. Just like the late Kobe Bryant, it all starts with mentality.
Whether you are a corporate partner who prefers to manage assets in-house, or a specialized agency, like Best.Day.Ever., those tasked with optimizing company tickets must possess a desire for creating success. We define that simply: did these tickets yield results equal to or greater than the predetermined KPIs?
First and foremost, read our series on steps to take in achieving your version of success across various categories. Then realize that if you do not have this mentality when putting together a schedule of strategic programming for allocation workflow, the outcome becomes rather predictably uninspiring.
The goal is to find a “win” for the company. This will vary by organization which is why the first step is always to learn the business; this is done by asking questions. Be curious. Ask what the main objective is with the company’s hospitality assets. If it is to reward existing customers, make sure you understand what drives the account managers and their supervisors. If it is to convert prospects into customers, the sales reps are your best friends. Then take that “win-win” mentality to find the best way to use these assets and drive or connect people.
The main point here is to care. CARE, CARE, CARE… Care about what your responsibility is, care about the mission of your organization and the people that make up your company, care about the outcome or result, and care about improving. If you create success for your company or client, that’s a win for you any day of the week. However, ideas, pre-planning, setting a goal, nothing can truly happen unless you put in the work.
The Follow Through
In any sport, when an athlete makes a move, whether that be shooting a basketball, throwing a football, or swinging a golf club, the last thing they must always do is follow through with their motion. In everyday life, if you make a promise, you need to make that promise come to fruition. The same applies to your day jobs – especially when it comes to managing company sports assets. All the work you put into planning a schedule of allocation workflow. The time you spent learning your company or clients’ business. All the trials spent creating invitations. None of that work will matter if you do not follow through. This comes in two forms: adhering to a schedule and adapting to change.
- Adhering to a schedule means completing your deadlines. In this case, these deadlines, laid out by your team, are when to approve ticket requests, when to send those freshly designed invites, when to confirm the attendance of that invite, developing and disseminating all pre-event sales briefing, and then executing any event-day activation planned. You will be tested in this process. It is very easy for someone to avoid an email or phone call. Stay committed and do not worry about being bothersome. Be outcome driven and remember; the squeaky wheel always gets the grease.
- Adapting to change comes, as the phrase implies, sporadically. Sports are chaotic. Nothing is consistent from team to team except for a singular goal: win the league championship. The same can be said for managing hospitality assets. Nothing will ever go to plan. Keep that win-win mentality during times of change will help you change on the fly to the benefit of the long-term goals you’ve laid out. Not adapting is giving up.
Win the Follow Through
Program success is defined by meeting or exceeding the KPI benchmarks you are being judged against. Planning, learning, saying what you want to do – these are all necessary to strategically design your execution and optimize company sports assets. However, neither of the above will achieve such a goal without the right people behind the wheel. Those who are willing to execute for results. The right human capital, equipped with a win-win mentality, and the commitment to acting on that very mentality, will find a solution that yields a winning result.
At Best.Day.Ever., we believe in our product, methods, and experience. Combined and above all else, we believe in the value our staff provides our clients. We pride ourselves in taking the “hassle” out of others’ work. Let us create a win for you.