A Guide to Client Engagement During COVID-19
A deeper insight on how to engage your audience when in-person isn’t an option
As working from home becomes a more permanent solution for most companies, the question most are asking is, “How can we keep our clients happy while not having the ability to interact with them in person?” A crucial business touchpoint, but how exactly do companies go about doing this?
Today, we will look at what strategies have worked for certain organizations and how others can follow in their footsteps to retain clients and bring in new ones. Client and customer engagement have never been more important, and by keeping up with new trends, companies can gain an advantage over those that choose not to. It is important to note the common theme throughout each of these sections; empathetic connectivity, and how it should impact every decision your company makes.
Take advantage of every opportunity to interact with your clients and show exactly what your organization and brand are all about. By showing that your organization has a clear purpose and brand identity during a time of crisis, you will prove to your clients that you have a reliable background and meaningful goals for your company.
Patagonia is a perfect example of how a company can run with the same strategy for years while still being able to engage new customers and partners. Known for their consistent efforts in protecting the environment, Patagonia recently announced a partnership with Bureo Inc., a company whose focus is on ending fishing-net pollution. Through this partnership, Patagonia is activating their brand while working to save the environment at the same time.
Discarded fishing nets are one of the most harmful forms of plastic pollution. That’s why we’ve partnered with @BureoInc to develop NetPlus®, the fully traceable, 100% recycled plastic material used in products like the brims in our hats.https://t.co/TaDZwkv1NG pic.twitter.com/mxjESIHqtO
— Patagonia (@patagonia) July 14, 2020
Communication is Key
Not communicating with your clients on a regular basis is doing your company a huge disservice. During times like these, showing clients that you care and appreciate them can lead to a higher retention rate. It’s important to remember, that most of your clients have the ability to share your company’s message with an even wider audience. All that’s needed is an empathetic approach. Listen to the needs of your clients and develop a solution that fits both of your objectives.
Sharing Experiences on Social Media
With the return of live sports, don’t allow your company to forget about the importance of social media and having a website that is search-engine-optimization (SEO) friendly. Through focusing on SEO-friendly content on your website, you will create a wider reach of exposure for your business. .
Using social platforms, teams can keep their fans informed about team news, contests, giveaways, and even old highlights. The Houston Texans’ JJ Watt showed how useful social media is for fan engagement when he posted a Tweet with recent information on league development,
Once again in the interest of keeping everyone (players & fans) as informed as possible, here is an updated list of what we as players know and don’t know as the first group gets set to report to training camp tomorrow.#WeWantToPlay pic.twitter.com/xQcjs33zgM
— JJ Watt (@JJWatt) July 19, 2020
Another effective way of using social media is by sharing personal experiences with your audience. By doing this, you are giving your fans access to how your company is currently dealing with changes in their industry. Make sure to choose carefully when selecting content during transformative times like these. Choosing optimistic and relatable content will push your audience to be responsive.
While in the NBA “bubble”, most players took to social media to share their experiences in a virtual manner. NBA Bubble Life, the Twitter account that has been reposting player tweets, recently posted a video from the Miami Heat’s Bam Adebayo’s account showing him having some fun during one of their practices.
— NBA Bubble Life (@NBABubbleLife) September 21, 2020
Partnering with companies that are divergent from yours is a great way for your company to widen its exposure while building a mutually beneficial relationship with that business. When choosing to enter partnership, be sure to keep your current clients in mind. Your choice could impact the level of trust that your clients have in you.
The Coca-Cola Company recently announced their latest and very exciting partnership with the International Paralympic Committee. While Coca-Cola is not a sports organization, they are world renowned. With this new agreement giving the IPC worldwide marketing rights, it will allow both organizations to communicate the impact of the Paralympic Movement to an even wider audience.
The Coca-Cola Company has become a Worldwide Paralympic Partner of the International Paralympic Committee.
The agreement includes worldwide marketing rights for the IPC and Paralympic games until 2032. pic.twitter.com/Hd2TJR0nBu
— Front Office Sports (@frntofficesport) September 4, 2020
Clients are very receptive to the efforts that companies make to personalize their experiences with the organization. By making this effort to connect on a personal level, it creates long-lasting relationships. This is also the time for companies to create informal opportunities to virtually connect with their clients and strengthen the relationship.
We at Best.Day.Ever. take great pleasure in helping our clients, and we’re excited to continue building relationships through our virtual solutions and activations. Now more than ever, companies must address the serious need to connect with their clients and keep them happy. 2020 is a year of lasting change, by keeping up with these changes both you and your clients can weather the storm together and create long-lasting relationships. Finding new and creative ways to engage your clients is never easy, so click the button below for help from Best.Day.Ever.