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Knowing that the covid-19 pandemic would effect the number of fans they could host, the newly renamed and rebranded Washington Football Team launched the 2020 NFL season with a focus around fan engagement. The WFT developed an innovative second-screen experience "Game Day Live", but was missing a turn-key two-way engagement for fans to participate in the action.
Enter Best.Day.Ever.'s gamification platform, which integrated into Game Day Live and offered Washington Fans the opportunity to play a familiar game, Super Bowl Squares, and get involved in the game. Additionally, BDE's platform collected user data from fans which was able to be repurposed for fan affinity and reselling programs.
"The Washington Football Team was searching for a way to enhance the user experience on our newly released second screen experience for fans. When we met with Best.Day.Ever. it immediately became clear that we found a partner willing to collaborate with us and achieve our needs. Their gamification platform seamlessly integrated into our Game Day Live Center and fans have really enjoyed the opportunity to play the Super Bowl Squares Challenge while they cheer on our team."
- Christian Matthews, VP of Strategy and Sponsorship