Mighty Meals Tennis Open Pick’em

Creating unique and engaging experiences for customers is paramount for D2C brands.  Seeking to invigorate customer engagement and increase brand visibility, MightyMeals, a leader in chef-prepared meal delivery services, sought an inventive approach that would resonate with their audience during the Mubadala Citi DC Open Tennis Tournament.  By leveraging Best.Day.Ever.’s innovative platform, MightyMeals unleashed a groundbreaking activation for fans.

1. Tailored User Experience: A comprehensive review of MightyMeals’ brand identity informed a custom UX design that seamlessly integrated with the brand’s visual aesthetics, bolstering brand recognition.
2. Simplified Daily Challenge: The activation introduced a user-friendly daily Pick’em challenge, comprising seven questions per day during the Tournament. This streamlined approach encouraged consistent participation, promoting accessibility and engagement.
3. Multi-Platform Integration: The gamification platform was seamlessly integrated into both the official tournament app and a dedicated MightyMeals landing page, expanding its reach and impact.
4. Responsive Design: A fully responsive platform ensured optimal user experiences across diverse devices, such as mobiles, tablets, and desktops, enhancing engagement possibilities.

The collaboration yielded remarkable outcomes, supported by significant metrics:

1. Organic Reach Surge: During the activation period, MightyMeals witnessed a remarkable 27% increase in organic reach, underscoring the activation’s power to expand brand visibility and recognition.
2. Enhanced Order Frequency: Monthly order frequency experienced a notable boost, soaring from 1.37 times per month to an impressive 2.39 times per month. This dramatic increase speaks to the activation’s impact on customer engagement and loyalty.
3. Exceptional ROI: The activation delivered an astounding 3,860% return on investment, reaffirming the activation’s value in generating substantial revenue growth.

The MightyMeals and BDE partnership is a testament to the transformative potential of gamification in redefining customer engagement. This case study underscores the profound influence of creative engagement strategies in fostering meaningful connections between brands and customers, while also generating substantial returns.