The corporate hospitality and event industry has undergone drastic changes in recent years as the importance of building a strong company culture and customer relationships has been brought to the forefront across every industry.
With 2025 officially underway, here are some of the corporate hospitality trends that Best.Day.Ever. expects will continue in the new year and become staples of future corporate events.
Immersive Experiences
The key to any successful event is to create a space that is both comfortable, fun, and memory-inducing while not being overwhelming or not worth the effort to engage.
Creating an immersive experience for the guests takes the pressure off them to find ways to connect and offers a central bonding space. These immersive experiences are easy to use and help to break down initial barriers that could hinder true connections from being built.
Providing a customized gamification program for guests attending a sporting event, for example, allows them to compete with other attendees via a game within a game and remain engaged with one another throughout the contest. Even those who may be disinterested in what is happening on the field remain involved in valuable relationship building activities from the stands.
Conference Add-On Events
Conferences provide the perfect opportunity for “add-on events” where VIP guests, including clients, prospects, and key partners can come together outside of the breakout rooms to connect with one another and foster deeper networks within the industry.
Off-site thought-leadership dinners with conversation menus or targeted networking events at the hottest new venue provide an escape from the standard conference meetings and a chance to truly connect and make memories with established members of the industry.
Technology
What part of life isn’t being revolutionized by technology as we enter 2025?
The corporate hospitality industry is no exception.
Whether it is for a smoother check in process upon arrival, integrated and fully customized digital engagements throughout the event, or post-event data collection, technology is becoming an essential tool to calculate an accurate ROI and improve customer relationships.
Unique Venue Selection
Gone are the days of hotel conference room leadership presentations and mid-week, break room events.
An easy way to elevate any corporate event is by selecting the perfect venue that reflects the priorities of the company and its dedication to excellence.
Choosing one of the most iconic or unique venues in a target area is one of the best ways to build excitement in guests’ minds before their arrival on-site. This pre-arrival excitement will only build upon arrival at the venue and create a group of guests who are both impressed and eager for the remainder of the event.
Be on the lookout for more unique venues serving as the home to corporate events in 2025.
Sustainability
Sustainability has emerged as a factor of major importance in recent years, even in corporate events.
From eco-friendly venue selection to the elimination of single-use plastics and unnecessary food waste, expect to see more sustainable elements emerging in corporate events in the new year.
Best.Day.Ever. can implement these trends and more for your company’s events in 2025. Take the first step and schedule a one-on-one meeting with a member of our team today.